Marketing Manager - Dental Industry

Company: SureHire Recruiting LLC
Location: Jupiter
Posted on: May 10, 2022

Job Description:

Marketing Manager Jupiter, FL (Option to work remote & travel to Jupiter as necessary) A leading provider of dental prosthetics and restorative dentistry products is looking for a Marketing Manager to join their team This position has the option to sit onsite the headquarters in Jupiter FL full-time, or work remotely while traveling to Jupiter as necessary. General Description: The Marketing Manager is principally responsible for planning and managing marketing activities, both strategic and tactical to ensure successful growth and retention of revenue at each lab location. This role will lead and participate in cross-functional teams in the development of business objectives and will provide strategic and tactical leadership and support to the Sales Teams, Operations and Market Development teams. The Marketing Manager will work with Business Analytics, Operations and Sales teams to evaluate the competitive landscape and track/report against competitive positioning in the dental market. The role provides additional input to operational, sales and marketing decisions by assessing demographics, competition, prices, campaign ROI---s and sales and marketing outlets to develop sales and marketing strategies for existing and future programs or services. This position requires a customer centric focus, with knowledge of the dental industry and customer support requirements. This role will provide leadership and direction to the organization focused on key market needs, gaps and product/customer requirements Primary Responsibilities and Essential Functions of the Marketing Manager: Provide organizational leadership, development and execution of marketing initiatives focused on the needs of dental labs as well as the trends in the dental industry Develop and implement marketing plans and initiatives designed to maximize our understanding and position in the dental market Working in collaboration with the sales and marketing teams, this role will identify and execute against emerging trends in the dental laboratory market, understand the structure, dynamics, and needs of this market and develop appropriate market models Work alongside laboratory internal teams to identify, create and execute effective marketing strategies Position company with all internal and external stakeholders as a customer centric organization, building on the organizations--- Vision and Mission statements including: Manage competitive analysis and create counter-intelligence initiatives Provide leadership and direction for laboratories to ensure effective field delivery by Market Development, Laboratory and sales teams Understand company's target market profiles, customers--- business and clinical requirements and competitor---s activities to coordinate field activities and develop customer relationships with Laboratories to gain insights into market trends Manage, lead or participate in a team of stakeholders in identifying new business opportunities with existing and new customers and developing existing business and sales plans Develop lab-specific promotional strategies and evaluate results using KPI---s Develop relationships and communicate effectively with all levels of internal and external customers All other duties as assigned Skills and Abilities Required: General dental or dental implant knowledge strongly preferred Analytical proficiency including the ability to forecast and report ROI Strong leadership potential Business minded approach to market analysis and business development Ability to communicate complex subject matter to a wide variety of audiences Willing to travel up to 15% of time Must be able to read, write and understand English Minimum Education and Experience Required: Bachelor---s degree in Marketing or related field 2-3 years progressive experience in dental or healthcare industry Experience in marketing, sales or service preferably in a dentist---s or Physician---s office or other healthcare related industry

Keywords: SureHire Recruiting LLC, Jupiter , Marketing Manager - Dental Industry, Advertising , Jupiter, Florida