Job Description Are you our next Fitness Director?
Do you have a passion and desire to help others live an active
lifestyle? Do you genuinely care about connecting with others and
being part of a team? If so, Town Sports International is looking
for Fitness Directors to join our growing team. The Fitness
Director is responsible for overseeing the performance of the
fitness department across multiple locations and working closely
with the teams to exceed company expectations and goals.
Who are we?
Town Sports International is the largest gym chain in the
Northeast region with more than 180 locations spanning numerous
markets including locations in California, Florida and Puerto Rico.
We operate under our local brands of New York Sports Clubs, Boston
Sports Clubs, Washington Sports Clubs, Philadelphia Sports Clubs,
Palm Beach Sports Clubs, Around the Clock Fitness, Lucille Roberts,
Total Woman Gym + Spa, and LIV Fitness.
What do we do?
We are in the business of fitness results, positive change and
personal connections. We achieve this through innovative
programming, the latest equipment and a knowledgeable staff. More
than this, we work with our members to provide a personalized
roadmap to achieve specific fitness goals.
You will thrive in this role if you:
Develop a robust and diverse fitness program by meeting and
exceeding revenue targets.
Recognize that success is a team effort.
Have impeccable time management and organizational skills.
Create strong cross functional relationships across club teams
to drive fitness at point of sale .
Develop empowered and knowledgeable teams through effective
staffing strategies, performance coaching and career
Handle member, client and employee issues in a positive and
Embrace stretch assignments and development opportunities for
self and others.
Model integrity, collaboration and a can-do attitude.
More about this role:
The Fitness Director is a multi-unit leader that oversees all
aspects of the fitness business including sales, retention,
Personal Training Membership (PTM) net gain and active client
penetration for personal and small group training. The ability to
prioritize, drive results through others and a strong focus on team
development is key to achieving results in this role. The Fitness
Director works closely with the Market Leader and Business
Managers/Directors as well as the club leaders to achieve key
metrics in the fitness business. The Fitness Director reports to
the Market Leader or Vice President. The Fitness Director role
achieves success through embodying our core competencies (Create
the TSI Environment, Build a High Performing Team, Achieve
Requirements Create the TSI Environment
Our profession empowers members and team members to achieve
active lifestyles. Fitness has relevance through all aspects of
life. We build positive relationships and sustain the
organization’s culture by interacting with the highest level of
integrity and communicating in a manner that reflects our
Responsibilities include :
Modeling and promoting our guiding principles through the
Reviewing and adhering to all TSI documents including but not
limited to policies and procedures, employee handbook, state
supplement, codes of conduct, etc.
Performs a Member Experience Walkthrough (MEW) daily.
Being available to team members to address questions and
concerns in a timely manner.
Working through the fitness and club team to ensure that fitness
programs are delivered with a high level of customer service.
Creating a strong sense of team by fostering collaboration,
communication and alignment amongst team members in all clubs under
Actively listening to member and employee concerns and
addressing issues before they become problems.
Build a High Performing Team
Inspires, motivates and develops a team to reach their fullest
potential, contributing to the ultimate success of the
organization. We constantly improve ourselves, our processes and
our procedures to provide a meaningful experience in the gym. We
are connected to our members, clients and each other.
Creating an environment where employees thrive and look forward
to coming to work.
Guiding the sourcing, recruiting and onboarding process for
qualified personal trainers and fitness leaders and assisting in
the process as needed.
Delivering relevant and effective coaching, training, feedback
and performance management directly to team members and guiding the
process in clubs as needed.
Overseeing other fitness leader’s management of team members and
partnering as necessary to provide coaching and development.
Creating robust development plans for fitness team members who
want to take on stretch assignments or progress to another
Analyzing client and member feedback to determine improvements
in fitness programming and services and working with club teams to
create action plans to address.
Directly interacting with clients to obtain, assess and address
information on member needs, expectations and levels of
Responding to member inquiries in a timely manner with a
particular emphasis on fitness services.
Staying abreast of current trends in personal training and
fitness and making recommendations in personal training
methodology, small group programming and equipment.
Working with club teams to ensure that fitness equipment is in
working order and escalating any issues to the appropriate
Additional duties as assigned.
Achieve Measurable Results
Successfully and consistently exceeds goals that drive the
member, employee and business categories of the organization;
actions reflect a dedication to surpassing the expectations of both
members and employees.
Hitting all key metrics in fitness sales, revenue, active client
penetration and retention across clubs of oversight in personal and
small group training.
Conducting “root cause” analysis to identify underlying fitness
sales process gaps and issues that are impacting fitness sales and
developing action plans to improve performance.
Conducting purposeful and focused club site visits to assess the
state of the fitness business and to create relevant action plans
Reviewing and analyzing fitness reporting daily to ensure that
clubs are on track to meet fitness sales, revenue and retention
goals. Ensuring all clubs under supervision have a critical
understanding of how to use tools to manage the business.
Setting daily, weekly and monthly fitness sales, revenue and
retention goals and creating action plans to achieve targets.
Working with fitness and club teams to proactively address
client cancellation and retention issues.
Creating partnerships with club team at all levels and other
regional leaders to ensure fitness products and services are
aligned and consistent with the company’s overall fitness
Administering scheduling and bi-weekly payroll for direct
reports and overseeing such administration by other club
Required Skills and Experience
At least five years of multi-unit management experience in a
fitness environment with experience in driving fitness sales.
At least 1 year of personal training experience.
Proven experience driving fitness sales and revenue growth in a
large club or sales-focused organization.
Demonstrated competence in driving fitness business growth
Demonstrated ability to successfully build and develop
Effective communication skills and a track record of influencing
change across an organization.
Proven ability to identify gaps through sales trends and adjust
strategy to drive sales growth.
Current TSI approved Certified Personal Trainer certification
BA or BS degree preferred.
Child & Adult AED/CPR certified.
Physical demands include ability to lift up to 45 pounds with or
without reasonable accommodations, walk through all areas of clubs,
climbing stairs (where applicable), repetitive squatting, bending
and lifting, restacking of weights, moving of equipment as
necessary and ability to demonstrate other exercise movements as
part of a personal fitness workout. The company reserves the right
to change them as business needs require and that jobs may require
other tasks as assigned to the employee by the company.
Due to the nature of the business, Town Sports International has
specific scheduling guidelines for this position.
Team Members are required to work 3 out of the last 4 days of
the month, with the last day of the month being mandatory.
TSI does not authorize vacation time in the months of January or
This position does not have a set schedule month-to-month and is
subject to changes based on the needs of the business.
Town Sports International
Jupiter , FL 33477
U. S. Patents 7,080,057; 7,310,626; 7,558,767; 7,562,059;
7,472,097; 7,606,778; 8,086,558 and 8,046,251.